Creative Brief

Company or website name

www.Readyforhome.org

Slogan or Tagline

Ready for Home - In Shelter Dog Training

Describe your company and organization and target audience

We Train Dogs in the Ukiah Animal Shelter with the goal of improving their behavior so no dogs are returned to the shelter unnecessarily.
THE NUMBER ONE REASON DOGS ARE SURRENDERED TO THE SHELTER IS THE DOG'S MISBEHAVIOR. DOG BEHAVIOR IS THEN FURTHER IMPACTED BY THE STRESS OF BEING IN THE SHELTER. WHILE WE WORK TO DECREASE THE STRESS IN THE SHELTER WITH QUIET TIME AND SOCIAL PLAY GROUPS, IT IS IMPORTANT THAT WE ALSO FOCUS ON SPECIFIC DIFFICULT BEHAVIORS THAT IMPACT A DOGS LIKELIHOOD OF SUCCESS IN THEIR FOREVER HOME.
We are a non-profit and the website's goal is to gain support, volunteers and financial backing for the work we do.

The design should have the following

A dog, a home. It should fit into the website.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

I am not fond of pink and swirls. I don't think things should have more than 3 colors- too busy for sure.

Colors to use in the design

Not pale or washed out. My other website is www.wilddogdown.com don't know if that will help! No Neon. I like the colors you find in nature. Real colors.

Briefly describe your contest

Looking for a logo for a non-profit dog training in-shelter program