Creative Brief

Company or website name

V3

Slogan or Tagline

Not tagline - but a sports apparel brand

Describe your company and organization and target audience

This is a proposed start-up of a Dad and two daughters to produce a sport apparel/leisure wear clothing brand. The target markets is people between 18 to 50 with an interest in fitness. A young but conservative clothing brand that can be worn in the gym but if it becomes more well known - able to cross the divide and be used on street and leisure wear.

The design should have the following

There is no limits on your creativity. It would be nice to see if the V3 can be incorporated into the logo but is NOT necessary. Many iconic sports brands do not incorporate the name. But it needs to be simple and be just and impactful and identifiable in a colour or monochrome.

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

We would like you to consider colours - but would also like to see this alongside a monochromatic version. Placing this on clothing so we can see it being used is an advantage.

Briefly describe your contest

Sports wear brand competiting with Under Armour, Nike and others