Creative Brief

Company or website name

US Helicopters INC

Describe your company and organization and target audience

Providing helicopters and pilots for news agencies throughout the US.

The design should have the following

The logo should be a rework of the logo I have attached. Try and use the same vector of the helicopter, but maybe give it perspective compared to the map. The map also may be altered to be simpler or the same. Looking for this to be more modern. 1) I’d like to see our name included in one of the versions 2) I suggested colorizations, like Navy Blue, a Dark Red and white, given our name – US Helicopters 3) I was hoping for a handful of useable examples we could use for other branding. Consider major corporations like Microsoft, or sports teams. They have a handful of emblems/badges/logos that I would say are iconic and immediately recognizable. We could fully trademark and use one as our “official use” logo, but others that are similarly “themed” that we could put on literally anything we wanted. Shirts, social media, portfolio covers, you name it. Kind of like an all-encompassing brand-style. And hopefully we achieve the same result. That in a few years’ time and with some dissemination, the themed logos become synonymous with our company. We would have our own iconic branding.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Navy Blue, a Dark Red and white

Briefly describe your contest

New Modern Logo for Helicopter Company