Upshot Architecture -a Logo Design Contest by Tbone

Creative Brief

Contest received 186 entries and the contest holder has awarded a winner.

Company or website name

Upshot Architecture

Describe your company and organization and target audience

New Architecture firm based in Bozeman, Montana seeking residential and commercial clients. Aesthetic is modern, not traditional. Target client is affluent, design-forward, and looking to invest in the Rocky Mountain West.

The design should have the following

Prefers modern, simple designs, black/white with 1-2 bold accent colors. Logo will need to look great printed within the borders on large-format plan printouts as well as business cards. Original idea was an arrow pointing up within a box, either centered or off-centered. Text could go to the right or centered underneath, or the icon could stand alone. Open to other interpretations. Arrow icons or even archery targets would be ok. A very subtle western or Americana tattoo influence could possibly be appreciated. Could have plays of positive and negative space. Also open to other ideas as long as they are simple and clean. Should have a black/white option available.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

Cursive fonts Fine lines A house icon Mountains

Colors to use in the design

Black and white with 1, maybe 2 accent colors. Purple? Red? Yellow? Logo definitely needs to look great in b/w.

Briefly describe your contest

New Architecture Firm needs great logo