Ugly Sweater 5k / Merry Mile -a Logo Design Contest by KatieTCD

Creative Brief

Contest received 16 entries and the contest holder has awarded a winner.

Company or website name

Ugly Sweater 5k / Merry Mile

Slogan or Tagline

to benefit Falmouth Memorial Library

Describe your company and organization and target audience

This design is for a road race in Falmouth, Maine. All proceeds from the race benefit the local community library. The race is a fun one, very holiday-themed, where folks wear ugly Christmas sweaters! The target audience is all community members. This race is part of the beginning of the holiday season for the town. You can read about it here:

The design should have the following

The design needs to include the name of the race, which is the Ugly Sweater 5k / Merry Mile. In the design there doesn't need to be slash between the two race names, but there should be some delineation like a centered dot, a pipe, or something. The design needs to include "to benefit Falmouth Memorial Library". The design should somehow also include the logo I'm attaching below. Specifically the cupola part of the logo (as the name of the library will be after the "to benefit...". So, that cupola and weathervane thing needs to appear somewhere as that's the library logo. Including the date of the race would be great: December 4, 2021 The design should be festive and fun! It's a race...with ugly sweaters after all! It will be an outdoor race in Maine in the winter, so snow/snowflakes could also be a design inspiration. The design should be clear and easy to read from a distance on a t-shirt. It will likely be printed in WHITE on a DARK GREEN or NAVY t-shirt. We are hoping for a single-color design that can be printed in WHITE that can be printed on a dark t-shirt. And, that can appear in a dark single color in a poster. (so a design that works both ways?)

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Don't have too many colors. As noted above, we're hoping for one color. However, if you get inspired, then only two colors with red being the other one (thus red and white on a green shirt = Christmas colors.

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

White (with potentially red - see above). Note that we'd like to print the t-shirt in WHITE, but we'd like to print the design in different color (such as green or red or navy) on a poster.

Briefly describe your contest

Design a race t-shirt for an ugly sweater run!