Creative Brief

Company or website name

Sanibel Honey

Slogan or Tagline

Native, natural, unfiltered varietal honey made solely from Sanibel flora by Sanibel bees

Describe your company and organization and target audience

Local, island honey. Southwest Florida barrier island with an emphasis on conservation and wildlife. People who want a special, local, niche brand with a resort island flair and mystique.

The design should have the following

Elegant and fun. Front label for (11 oz. water weight) 16 oz. honey weight glass honey jars. Could have outline of Sanibel island and hexagons with bees. Could be something else entirely.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Gold, yellow, black, white

Briefly describe your contest

Looking for an innovative approach that goes beyond the common honey label