Creative Brief

Company or website name

Proudfoot Landscape & Construction, Inc.

Describe your company and organization and target audience

New business that will be starting in early 2023. Landscape & Construction Company - Services include but not limited to patios, decks, water features, fire pits, fencing, irrigation, yard lighting, retaining walls, pavers, drainage solutions, outdoor kitchens, irrigation etc. We also offer interior services like tiling, framing, painting, etc. High end landscape company.

The design should have the following

We're envisioning a logo that incorporates a shovel, hammer, excavator bucket, measuring tape, blueprints, trees, plants, rooftop.. but we'd like it to be subtle. We want a professional logo. We'd prefer an object that is used a lot in our industry. Open to other ideas that come to mind! We had an idea in mind to make the two "o's" in foot to be wheels beneath a dump truck bed. Incorporating a logo into the name.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Prefer a masculine color/logo. No shades of pink or purple. No cartoon images.

Colors to use in the design

Open to any ideas except feminine shades like pink/purple. Please avoid those! Green could be a good choice since we work with a lot of plants/grass/turf etc. We want our logo to POP so adding color could definitely do that!

Briefly describe your contest

Starting a new landscape & construction business in early 2023! We're motivated to pick a logo!