polyBEER

Company or website name

polyBEER

Slogan or Tagline

Love:Variety

Describe your company and organization and target audience

Start-up business: Type: Bottleshop (Australia)-Liquor Store (USA) Name : PolyBEER Domain name: Polybeer.com.au (no website details setup yet) Description : The store will specialise in Australia Craft Beer only. Alot of the concept is in the name of the business and I am being a little cheeky and merging the 2 concepts: Polyamory: Technically means “Poly-Many” and “Amor-Love” Beer : this just = Beer. Eg. PolyBEER – Love of many(not quantity) varieties of Beer. Target Audience: Beer lovers who want a better way to purchase beer. Hipster and millennials. eg, Craft beer sold in 1,4,16 or 24 cans. same beer: Your purchase: 1 cost: $5+. (per can) 4 cost: $16-20 ($4-5 per can) 16 cost : $45-50 ($2.8 - $3.20) 24 cost : $60-$65 ($2.5 - $2.70) Pretty much is the typical business model for all bottle shops in Australia for bulk buying. But who wants 24 of the same beer (Boring after 4) every time just to get the better price. I want to bring the bulk buying concept but you select whatever beer you want from certain range. In relation to the logo. My goal is to make the business a future franchisee possibility if successful so I would like for it to be noticeable and using the name also a little bit sexy. (Always sells 😊) In saying this we must be delicate as marketing laws around alcohol advertising in Australia strictly ban marketing towards Children, Profanity or derogatory/exploit towards any sexual orientation. and also the suggestion of encouraging excessive consumption. I hope this assists

The design should have the following

I don't want to hinder designers creative juices. Surprise me. Only idea i had but is not mandatory to the design. Since i plan to specialise in Australia Craft beer only. I was thinking it could be incorporating in a TRENDY way, the "Southern Cross" stars from the flag which is seen as an Aussie Logo in itself. People frequently tattoo the southern cross only as an aussie symbol.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

As mentioned above; Marketing laws around alcohol advertising in Australia strictly ban marketing towards Children, Profanity or derogatory/exploit towards any sexual orientation. And also the ban the suggestion of encouraging excessive consumption.

What style of logo would you like?

Colors to use in the design

Copper/Bronze Maybe little Purple/Velvet Open to suggestions Colours i prefer NOT to use. Large Australia franchises: eg. B.W.S. - Orange and Black Liquorland - Red with Yellow text Dan Murphys - Dark Green with Mans face Bottle-O - Light neon green Thirsty Camel - Green with camel BottleMart - Blue with Yellow text Cellarbrations-Black-Orange and white

Briefly describe your contest

If you love Beer - You might love this contest!