Creative Brief

Company or website name

One Eyed Goose

Describe your company and organization and target audience

- One Eyed Goose is a new outdoor apparel-focused brand for men and women. - The target audience is men and women ages 28-58 - Workwear/outdoor apparel

The design should have the following

- Should incorporate an outline, silhouette depicting a One Eyed Goose, but should feel modern, rugged and serious - Should also include the brand name: One Eyed Goose - Nothing cartoon-like - The logo should feel modern and rugged but subliminal connotation to “One Eyed”

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Black, gray, neutrals or earth tones.

Briefly describe your contest

Hello! We are developing an outdoor apparel brand called One Eyed Goose for men and women and need a strong logo appropriate for an "outdoorsy" brand.