Creative Brief

Company or website name

Nurturd Beauty

Slogan or Tagline

Nurturd Beauty, nurtured (nurturd) with YOU in mind

Describe your company and organization and target audience

Nurturd Beauty's ideal consumer is one that's buying products with a holistic approach. The consumer knows how to read ingredient labels to avoid toxic ingredients and is looking for additional ingredients with health and wellness benefits. In addition, our ideal target market would be conscious of the following: - people who have sensitive skin - people who want to avoid synthetic chemicals - people who are looking for products not tested on animals - people looking for skincare for children Generally speaking, our customer demographic is women ages 18-45 looking for age prevention, anti-aging and mature skincare.

The design should have the following

I’ll attach a photo of what inspired me (matte navy and muted gold tones but up for suggestions ) with elegant, classy and timeless lettering and appeal. Unisex branding desired.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

Matte navy, muted gold BUT also up for suggestions.

Briefly describe your contest

Timeless. Unique. Classy. Nurtured with YOU in mind.