Company or website name

Nelson Brothers Logo Refresh for Legacy PowerNel Explosives Product

Describe your company and organization and target audience

Nelson Brothers is a manufacturer and distributor of commercial explosives and explosives chemicals. We are a service-oriented team driven by a simple, partnership-based strategy: when you succeed, we succeed. Our people have earned a reputation for being reliable, safety-oriented, passionate, and trusted partners skilled in listening, problem-solving, and innovating. We built this reputation over sixty-years, but we sustain it only if we are successful in meeting our customers' goals. Our target audience desires products which will help them achieve moving more material with less energy from explosives- saving them time and money in the process.

The design should have the following

Nelson Brothers is looking for a new logo for its flagship explosives product "PowerNel" that reflects its enduring performance. Our product has remained the domestic mining and construction industry standard for over three decades. While PowerNel will always be a great product, we need a great logo that is modern and able to communicate the value of what we are doing each day. Fundamentally explosives are used to move materials out of the way in the mining and quarrying process. We desire something that will reflect energy and motion and have a central P and N character front and center, so there is no doubt about what we are selling. The current logo displays the text "PowerNel," and we still wish to keep that along with a symbol/icon to accompany it. Our overall corporate logo uses angled lines for our primary "N" icon, and so we may be interested in also using angled lines to suggest movement and energy for the product logo. We want there to be a clear and understood connection for where we are coming from. We want to avoid things that are generic like a big cartoon explosion or a series of concentric circles or dots, etc. The font can be Knockout Cruiserweight for the word "POWER" and Knockout welterweight or featherweight for "NEL" The P and N should be prominent in the icon with the text below. And/or include an option with a stylized P and N in the word PowerNel.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

No curly script or cartoon script or font. No generic symbols or icons to symbolize movement or energy. No orange and no purple.

Colors to use in the design

Red, black, grey, white, gradient mix of these

Briefly describe your contest

Logo Refresh for Legacy Explosives Product