Creative Brief

Company or website name

Mystery Maracuja Visual Arts

Describe your company and organization and target audience

I am rebranding and I need a new logo. Mystery Maracuja is the general name for all of my projects. I do a lot of different things. Maracuja means passion fruit. Mystery Maracuja Visual Arts is now what I want to call all of these things that I do. Please see my website: https://www.mysterymaracuja.com/about I offer art focused visual art services produced on a project basis. The project could focus on one deliverable or a combination of all of them, mostly initiated by events. We do custom photography, illustrations, websites, social media campaigns, invitations, flyers, promotional documents, obituaries, graphics, bespoke garments, jewelry, accessories, blogs, and a little bit of video. Could eventually include culinary section (food). Our common themes are fun, joy, beauty, happiness, togetherness, nature, and love. Our target audience are event planners, small business owners, friends, and family.

The design should have the following

Mystery Maracuja Visual Arts The passion flower OR passion fruit. Does not have to be literal or realistic. Prefer the passion flower. Be able to be printed in color or black and white. Be able to printed or embroidered on labels. Could be represented by letters: MMVA instead of the entire word Be useable on top of very colorful artwork. I provided the current logo, however, I am seeking NEW INTERPRETATIONS.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Hot color palette: red, orange, yellow People, pets, or animals Logo where the letter M is the main image or focus of graphic

Colors to use in the design

Signature color: Dark shades of purple Accents: cool color palette, black, or white Metallic: gold or bronze

Briefly describe your contest

Visual Artist needs New Logo for Rebranding