My Smart Pools -a Logo Design Contest by MySmartPools

Creative Brief

Contest received 83 entries and the contest holder has awarded a winner.

Company or website name

My Smart Pools

Slogan or Tagline

Building Pools the Smart Way

Describe your company and organization and target audience

My Smart Pools is a new pool company in the Las Vegas and Henderson areas, also serving Mesquite, Pahrump and Laughlin. The intent of this company is to provide the homeowner with every choice possible to build a pool all under one roof. So whether the customer wants to learn and get support on how to build their pool 'Owner/Builder', or they want to use a general contractor to manage the construction process, My Smart Pools can design, consult and coordinate through any of those options.

The design should have the following

The slogan will mostly not be in the logo itself. If the initials 'M S P' could be drawn with the full name running through it like a wave or moving water. Attached is a brief sketch of what the company came up with.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

Nothing up front comes to mind for this question.

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Light/Med/Dark Blues. Possibly White or Silver.

Briefly describe your contest

My Smart Pools is looking to have design choices decided in our next meeting - Tuesday 10-19-21 10am