mountain life -a Logo Design Contest by brentpye

Creative Brief

Contest received 37 entries and the contest holder has awarded a winner.

Company or website name

mountain life

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

We are a clothing company based out of Asheville, NC. The target audience are active people (hiking, fishing, hunting, etc), older / retired individuals, and youth.

The design should have the following

The logo needs to "cartoonish" and simple. I want face of a black bear or the entire body incorporated into the logo. Here is an example of a bear I consider "cartoonish": The logo background needs to be transparent and a lot of the clothing is going to be navy blue. I also want a triangular mountain incorporated. It can be green or gray with some snow on it. I want the words "mountain life" incorporated also. For this logo the lettering needs to be white. I want the text lower case. The words can be side by side or above and below. The text does not need to over power the rest of the logo and a simple font will suffice. It all should flow together nicely and in a square / rectangular area. The logo will be as small as a business card (I can remove the text if needed for this) and as large as a throw blanket (With or without text).

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

Text that is not white. A bear that is not native to North Carolina (we have black bears).

Colors to use in the design

Gray or Green, White, Black, Sky Blue

Briefly describe your contest

Logo design for Outdoor Sporting clothes