Creative Brief

Company or website name

Match Apparel - Just "Match" on the clothing

Slogan or Tagline

Light the Fire

Describe your company and organization and target audience

The target audience is going to be young professionals. We are looking for a unique logo but we want it simple and classy.

The design should have the following

Our current logo we like is the "MatchLogo.png"... We would like to maybe see something like that with a lowercase m and a match stick as the first line in the m. If there are words in the logo, we just want "Match" or "MATCH" Simple, clean design (see Tennessee Hat_Inspiration). We want a logo that can stand by itself on something like a hat (see below "RhoBack Hat_Inspiration"). Would like to see some experimentation with an actual match stick somewhere with the logo.

This logo will be used for

• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

We don't want our slogan in the logo.

Colors to use in the design

orange, blue, black, grey.... We are okay with less colors and a simpler color scheme so feel free to experiment with the same design with different color schemes.

Briefly describe your contest

Match Apparel. Hat brand with a minimalist, but classy logo.