Creative Brief

Company or website name

Kansas State University CBA Department of Marketing

Slogan or Tagline

Marketing Aspire Program

Describe your company and organization and target audience

The Kansas State University CBA (College of Business Administration) Department of Marketing prepares students for careers in marketing and sales. We teach students how marketing works in the corporate world. And, we do this, not only through classes, but other programs. The Marketing Aspire program is being developed to help students understand the careers that are available once they receive their degree. Junior and senior marketing students, our target audience, want to understand the types of jobs that are available so they understand how to conduct their job search. We are launching the Marketing Aspire Program to assist them. Students will be grouped into a cohort with a specific job goal in marketing to learn more about the job, employers, and skills needed through networking, planned events, meeting with employers, job shadowing, internships, and other activities. The three areas are Agency, Sports, and Marketing Technology (MarTech).

The design should have the following

We need a logo with the name Aspire, and can be used for the three components : Aspire Agency Aspire Sports Aspire MarTech It would be nice to have the K-State University logo (or K_State), but not necessary. It can, but not has to, use K-State purple

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

It cannot have blue or red of any form.

Colors to use in the design

Black, White K/Black, PMS 268+ Purple

Briefly describe your contest

A logo that is pleasing to both students and companies that hire them.