Creative Brief

Company or website name

justsouth (actually justsouth, inc)

Describe your company and organization and target audience

Real estate appraisals of homes, condomiums, residential properties. Target audience is mostly banks, lawyers, management companies, individuals and real estate agents.

The design should have the following

We want something fun, that relates to our area (Florida, Gulf Coast) and incorporates the vibe of the white sand, clear aqua/blue water, sun, palm trees, starfish, sand dollars, etc. Not opposed to using the initials j&s. The name is all one word, all lower case. We prefer clean and simple. Not busy, not a lot of different colors. **Please make it clean and professional looking, not cartoon-like.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

The design should NOT have any standard appraisal/real estate pictures like houses, tape measures, etc. No boring, drab colors.

Colors to use in the design

Happy colors - orange, yellow, white, blue, aqua, etc - can use grey/black for areas. No purple, dark greens, reds, golds. This will be on a white background. Sometimes maybe a grey or colorful background.

Briefly describe your contest

Fun logo needed for an appraisal company on the sunny Gulf Coast of Florida!