Creative Brief

Company or website name

jrep-oh.com

Slogan or Tagline

N/A

Describe your company and organization and target audience

Small commercial real estate investment company in Columbus, OH. JREP stands for Jablonka Real Estate Partners. It should be a classic/simple look. Target audience is mostly older people just looking for an image of stability - i.e. investors, bankers, brokers, etc.

The design should have the following

I'm picturing something simple that has the letters "JREP" in all caps (this should be the dominant theme), and perhaps some reference to Columbus, OH in the background - i.e. maybe a silhouette of the Columbus skyline, or perhaps the shape of the state, or an iconic building (i.e. the LeVeque tower). Simple, clean, not a lot of noise or imagery. For the JREP, I like the font used by the Japan Railways system in Japan (google "JR japan") - something similar to it. For colors, something in the green-blue-purple range; and/or simple white-grey-black.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Nothing too busy, no cursive fonts, not too much ancillary imagery or caricature etc. You should be able to hand someone a sharpie and say "recreate this logo in 10 seconds or less" and they can get 90% of it.

Colors to use in the design

primarily black/white and a pop of something in the green-blue-purple range

Briefly describe your contest

Hi guys, I'm starting a new real estate investment company in Columbus, OH. Thanks for taking some time and for considering this one! I'm lo