Creative Brief

Company or website name

Irisia Medical

Describe your company and organization and target audience

We need a logo for a new company based in Silicon Valley called 'Irisia Medical'. We are a medical technology company that develops software and medical devices for treating abnormal heart rhythms. Specifically, the software is designed to locate the areas within the heart that are responsible for abnormal heart beats, and the hardware moves to those locations and "burns" them to destroy the abnormal tissue. Our target audience is primarily doctors (cardiologists) but also investors. The name 'Irisia' is intended to reflect the fact that our product looks into the heart..... it looks through the noise to see what matters. We do not have a specific color in mind. We'd like a minimalistic, "edgy" design that communicates innovation and confident

The design should have the following

We've seen nice logo concepts that look like an abstract eye (see the attached images for examples). But we are very open to ideas and want to see if the designer has suggestions.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Avoid shades of red that resemble the color of blood or symbolize danger

Colors to use in the design

Shades of blue, and/or shades of green (but nothing like "lime green")

Briefly describe your contest

A logo for an innovative medical technology company