Creative Brief

Company or website name

Illusions

Slogan or Tagline

Illusions: A Virtual Reality

Describe your company and organization and target audience

We are a new virtual reality business. With gaming on the rise, we are bringing virtual reality to the masses by creating a storefront in which people can experience completely immersive virtual reality 'rides'. Our target audience is ages 13 and up, and more specifically people who are into a new alternative form of entertainment.

The design should have the following

The design would ideally include futuristic elements. Something that will capture someone's eye, maybe in an almost hypnotizing way. We don't have any particular objects in mind that we would like to be included. We are looking for something sleek, but not necessarily "fancy". We want our business to be welcoming to people already familiar with VR and those who are brand new to the experience.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

We do not want it to include images of virtual reality goggles such as the Oculus Quest for example.

Colors to use in the design

We'd like more subtle colors, but not just plain black and white. Nothing bright, and we would lean more towards shades of blue.

Briefly describe your contest

Design a logo for a brand new virtual reality arcade!