Creative Brief

Company or website name

hardcorefreedom.com

Slogan or Tagline

Helping you break the chains of slavery of internet pornography

Describe your company and organization and target audience

I am a former pornography addict who nearly lost everything due to internet porn. Over the years, I've learned to implement some tools and strategies to help me overcome and to build a new life. I want to share this with others through my website and using podcasts

The design should have the following

The imagery I want to utilize is the idea of breaking the chains of slavery. Imagine a man's hands, bound by shackles. The man's hands are very strong and muscular. Very masculine. The design clearly shows motion in the sense of breaking the chains. I also think it would be cool to have the left half of the graphic in black & white, with a gently transition towards colors. Maybe muted colors. Since we read left to right, it would be a visual representation of the starkness of internet porn addiction on the left and a new life (color) on the right.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

I don't want anything sexually explicit. Not sure if I want to see the words "Hardcore Freedom" or not. Maybe it will look good?

Colors to use in the design

B&W, Subtle human tones and colors

Briefly describe your contest

Hardcore Freedom