Green's Market -a Logo Design Contest by annyframpton

Creative Brief

Contest received 456 entries and the contest holder has awarded a winner.

Company or website name

Green's Market

Describe your company and organization and target audience

Green's Market is a new sandwich shop and market that is opening soon in Boise Idaho. It is located in a brand new building in downtown Boise directly next to a brand new city park. This is an artisan sandwich shop that focuses on quality ingredients, delicious flavors and consistent quality. In addition to sandwiches, we offer homemade soups, salads and other grab and go market items. The target audience is mainly the companies and office workers that work in the downtown vicinity. We are in a large office building that is comprised of different corporate organizations with a lot of office workers so we are a great option for lunch for all nearby companies. Since we are next to a city park, we also will have walk-ins made up of families visiting the park, friends visiting downtown for lunch or consumers doing some daytime downtown shopping. A large focus will be on our catering services to all the nearby offices as well.

The design should have the following

The design should be simple and crisp - we want to embody the vibe of a clean, crisp and fresh sandwich shop. We would like the logo to be a tree and the words "Green's Market" somewhere in the logo. We do want the color green to be a dominant color in the logo but other additional colors are fine as well. Please use very easy to read font. We would like to have a logo with a transparent background as well as all black and all white versions.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

This logo will be used for signage, stickers, our website, packaging, etc so we do not want something too elaborate. The logo should NOT have a ton of colors, it should have 4 colors or less. Please do not use any hard to read font.

Colors to use in the design

We would like to see different uses of different shades of green. We would like to stick with more earthy colors, leaning more on the pastel tones. We're open to different accompanying colors like browns, blacks, greys, oranges, yellows. We would NOT like to include purples or reds.

Briefly describe your contest

Looking for a simple and clean logo for our new sandwich shop and market called "Green's Market"!