F.O.C.K.

Company or website name

F.O.C.K.

Slogan or Tagline

The Festival of Canoe and Kayak

Describe your company and organization and target audience

The Festival of the Canoe and Kayak (The F.O.C.K.) is a celebration of recreational paddling in Australia. This year - 2022 - is the inaugural event. It's focused on leisure travellers with a family vibe, but we're clear that we're talking to grown ups with our risqué name in our marketing.

The design should have the following

The two VERY rough logo ideas I have are: 1) A poorly sketched and scribbled out drawing of a canoe that then has F.O.C.K.! written next to/below it (as if the person was trying to draw a canoe, got frustrated and yelled out F.O.C.K.!). 2) Two people in opposite ends of a canoe paddling in opposite directions. (like a silhouette, something that makes you think that it's a serious logo until you see they are facing the wrong way) I am mostly interested in a black and white logo. No colour schemes planned - just enough to have a recognisable image on signage etc. I would like to see two versions that have the full text (F.O.C.K.: The Festival of Canoe and Kayak) and the "scribble" icon. One with the icon and F.O.C.K. above the full festival name (eg could be used on a tshirt) and one horizontal (eg used on a website banner). And then 2 versions that only have the icon and the F.O.C.K. acronym: A round one (eg social media icons) and then a square version (eg stickers). I've attached two random ideas to try and explain these.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

Black and white. 2 tone. At MOST one additional colour, but even then the logo must be reproducible as a silhouette

Briefly describe your contest

Logo design for a new canoeing event/festival