Logo Design Contest brief for Exceptional Dentistry

Company or website name

Exceptional Dentistry

Describe your company and organization and target audience

Exceptional Dentistry is a high end cosmetic dental office in Las Vegas, Nevada that not only provides patients with beautiful smiles but takes a functional, full body approach. Target audience: 50-70 year olds who want to look younger If she gets younger patients they are typically in entertainment Overall practice objectives: Wants more patients -- Wants to attract more younger patients while still appealing to the older generation Competition in her area: True Dentistry: https://www.truedentistry.com Patrick Simone: https://www.patricksimonedds.com/index.html Ryan Martz: https://lasvegasdentistryservices.com

The design should have the following

MUST:

- Feminine feel. Client's words 'Something soft yet strong' 
- Likes waves to symbolize calmness
- Elegant, boutique, high end 

- Simple, modern, clean

MAYBE: 
- Botanical print (MAYBE) or something that speaks to the Vegas lifestyle without being super obvious or cliche (MAYBE)

- Mentioned she liked an illustrative/realistic/detailed design 

- Abstract shapes okay

Should represent:
- Calm
- Painless
- Patients feeling seen, heard & cared for
- Highest level of concierge care
- Providing excellence without compromise 

NOTE: One goal is to take elements from the logo and use them or suggest them throughout the website - so having pieces or shapes that could be extracted would be great. See this site for example: https://www.admiradentistry.com

NOTE 2: Other logos she likes for their detail and  simplicity:

https://bendfamilydentistry.com -- Simplistic and symbolic

https://www.drrainey.com - Like the elegance and detail on here

https://www.ritzcarlton.com/ - again likes the illustration of the lion and crown

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Signs (including shops, billboards etc.)
Television/screen

This design should not have this in the entries

Although this is for a dental office we want to stay away from any cliches. Absolutely NO TEETHE or indications of pain (the color red, dental tools, etc), does not like clutter or anything too 'busy' and nothing too earthy or organic.

What style of logo would you like?

Colors to use in the design

Client mentioned liking blues but I feel like that is a cliché route to go for healthcare. I would like to see some variations with blues and others with a different color palate. NO RED.

Our end goal is to have a 5-6 color palate. Not all colors need to be featured in the logo. Soft but strong and a mix of colors ideal.

Briefly describe your contest

Elegant high end dentist in need of exceptional / original logo