Creative Brief

Company or website name

bsbdesign.com

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

We are a national architecture and land planning firm with 11 offices across the U.S. with about 165 employees and are nearing our 50th anniversary. While our focus has historically been residential architecture and community planning, we are diversifying and also design commercial buildings, resorts, restaurants, etc. This logo will be used mainly for internal promotion to staff.

The design should have the following

This logo will actually be for the BSB Design Innovation Lab - an intellectual and physical space within the firm - that will be a no holds barred arena for developing new ideas for project development, design, processes, etc. The Innovation lab doesn't actually exist yet - and very few people know about it - so there are no preconceived notions about what this will look like. BSB Design wants to disrupt the norm - both within and outside of our firm and industry. We want a logo that will set the tone for the innovation lab as fun, exciting, stimulating, collaborative brainstorming environment. Please DO NO use our current website as an indication of who we are as a firm! It is very out of date and we are in the process of a website redesign.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No information provided.

Colors to use in the design

No information provided.

Briefly describe your contest

Innovation Lab Logo