BRW Tax & Accounting and HR Branches -a Logo Design Contest by Rain594

Creative Brief

Contest received 288 entries and the contest holder has awarded a winner.

Company or website name

BRW Tax & Accounting and HR Branches

Describe your company and organization and target audience

BRW Tax & Accounting and HR Branches are companion businesses that support the small business community. BRW is a tax and accounting firm and HR Branches is an HR consulting firm. Both businesses are housed out of the same location and operate side-by-side. Our target community is small businesses in Colorado.

The design should have the following

We are looking for a co-branded logo that highlights the components of both businesses ' logos. The tree and/ or branch should be the main focal point. Brand colors should be utilized, see attached style sheet. We do realize that the orange in each logo is different. The orange in the HR Branches logo will need to be adapted to the orange in BRW's logo. We would like to have a color and white version of the logo.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Black: HEX- #171F26 RGB- 23, 31, 38 CMYK- 80, 69, 62, 85 Orange: HEX- #FF6600 RGB- 255,102,0 CMYK- 0,77,100,0 Light Green: HEX- #8BC613 RGB- 139, 198, 19 CMYK- 53, 0, 100, 0 Dark Green: HEX- #57881B RGB- 82, 136, 27 CMYK- 74, 27, 100, 12 BRW Dark Blue: HEX- #00257E

Briefly describe your contest

We are looking for a co-branded logo that highlights the components of two companion businesses ' logos.