BODY WORKERS -a Logo Design Contest by STAVROSKAPONIS

Creative Brief

Contest received 281 entries and the contest holder has awarded a winner.

Company or website name

BODY WORKERS

Slogan or Tagline

BODY WORKERS

Describe your company and organization and target audience

Body Workers is a new fashion fitness active wear brand. Looking for something unique, strong yet minimalist, sharp and clean. A symbol - logo that can really pop and make it marketable. Target customer: women – men, athletes of different sports like Fitness , boxing , runners, crossfit and more and no athletes people who want to start their sport journey . Logo can includes Initial letters BW as icon as well, with slogan BODY WORKERS. the logo must be easy printed as we are going to use it for T-shirts , pants leggings and generally in fitness clothes but also in our website and youtube videos. MUST BE EASY RECOGNIZABLE .

The design should have the following

Looking for something unique, strong yet minimalist, sharp and clean. A symbol - logo that can really pop and make it marketable.. Logo can includes Initial letters BW as icon as well, with slogan BODY WORKERS. the logo must be easy printed as we are going to use it for T-shirts , pants leggings and generally in fitness clothes but also in our website and youtube videos. MUST BE EASY RECOGNIZABLE . About colors can be white black , sides of grey. Feel free to be creative. I am attaching some of our inspiration and competitors Reference Samples : like Gymshark & Body Engeeners

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

About colors can be white black , sides of grey. Feel free to be creative.