Creative Brief

Company or website name

angelface

Describe your company and organization and target audience

This will be an online boutique store that sells candles, tshirts, journals, scarves, etc.

Although items can be purchased by anyone, we feel the clientelle will be geared towards women aged 21-50+. The products we will sell will have a bohemian feel to them. Organic, natural products, environmentally friendly.

The design should have the following

The spelling should be all lower case with no spacing. The logo will be very important to how we brand our products. We want people to buy our items not because of their quality, but the logo can also be why people shop with us.

I am not sure if just the word "angelface" is enough, or if there needs to be an image designed as well. I can see potentially a cartoon style, but not sure how that would translate. Should be fun and feminine in design. I am partial to boho colours and styles, but again, not sure how that would translate into a design.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

I'm open to ideas, but like earthy colours like oranges, yelllows, sage green, etc. But I wouldn't want to limit the possibilities, as I'm not sure what translates into a logo that stands out.

Briefly describe your contest

We are looking to create a logo that helps market earthy, bohemian products that target women ages 21-50+. We will sell goods that are environmentall