Creative Brief

Company or website name

Youth Camps For Christ, Inc. (or YCFC)

Slogan or Tagline

Est. 1968

Describe your company and organization and target audience

We are an organization that runs two youth camps and retreat centers: Camp Willow Springs (campwillowsprings.org) and Camp Willow Run (campwillowrun.org).

The design should have the following

We would like the design to be based off of, or include, a willow tree that we currently use. A copy of this tree is located at: http://campwillowrun.org/wp-content/uploads/2018/04/unnamed.jpg

We would like to see this tree updated a bit if possible.

We would like the design to work as a one or two-color design.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)