Yellow Bird Insurance -a Logo Design Contest by YellowBird

Creative Brief

Contest received 61 entries and the contest holder has awarded a winner.

Company or website name

Yellow Bird Insurance

Slogan or Tagline

Cheap, Cheap, Cheap

Describe your company and organization and target audience

We are an independent insurance agency that focuses on the non-standard insurance market. Since we are Independent Agents, we are able to sell a variety of companies that fit our customers various needs. Our target clientele is the Latino population. Our focus is state minimal limit insurance (primarily liability only). We supply insurance for those who are looking for a low rate and may fit into a category with a bad driving history, or someone who does not have a valid driver's license, those that have a state ID only, a passport, a matricula, or various other forms of ID that the standard markets will not write (yes it is can get insurance without a license). We also provide SR22's for those who have a suspended license and the state requires them to show financial responsibility (which is the SR22).

The design should have the following

We are looking for a "mascot" so to speak in the design logo. A yellow bird character in the logo is a must. Although we are unable to use Tweety Bird, something similar would be the direction we would like to go. I have uploaded a page of competitor logos. One of which has a bird. Something similar but obviously unique and different is desired. Insurance and CHEAP CHEAP CHEAP should be the focus and where the customer's eyes are drawn.The design should be simplistic in design with bold colors that draw your attention to the words cheap and insurance.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

The design does not need to be formal. No dark colors.

Colors to use in the design

Colors that are acceptable: Yellow, Blue, Green, Red

Briefly describe your contest

Simple, bright, and memorable- Can you help this start-up Independent Insurance Agency create a logo that will stand-out among this highly competitive