Xponential Spark -a Logo Design Contest by mewilkinson1

Creative Brief

Contest received 173 entries and the contest holder has awarded a winner.

Company or website name

Xponential Spark

Describe your company and organization and target audience

We work directly with startup and scale up companies on the whole but will work with any company that wants to put themselves back on an exponential growth curve, fix problems in their business or simply grow significantly faster. We are sector agnostic, but use a lot of technology in our support, AI, blockchain, fourth industrial revolution tech, and help companies with things like becoming investment ready, raising investment, supercharging their startup growth by helping them reach product market fit or overcoming slow growth in scale ups because of bad hires or high cost of acquisition.

The target audience will primarily be startup founders and entrepreneurs, or directors of these businesses.

The concept behind the name is that we are the spark that enables them to hit this growth curve, we are bringing critical thinking, creative ideas, significant experience and helping them shake things up and solve the problems they cannot do so alone. We are the catalyst that helps them explode forwards up the growth curve they've always wanted. I guess we just need to be careful that the explosion isn't deemed as a bad thing!

The design should have the following

I am very open to anything creative but I like the idea of:
- the spark being visible with some form of mechanism showing it as the growth catalyst
- Subtle ways of displaying an exponential curve
- I don't need a slogan at this time

But very open to all creative ideas outside of those thoughts

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)

Colors to use in the design

Again open to what looks good, as I don't have a colour palette for the brand yet.

I quite like bright colours as well as those around the tech themes, so iphone space grey, gold, silver etc.

Not a bit fan of purple or pinks, and like blue and greens.

Briefly describe your contest

Logo design for a catalyst brand helping startups supercharge and grow exponentially. I need creatives with flair and originality to create something