WorkLife Benefit Strategies
by barbactnowContest received 38 entries and the contest holder has awarded a winner.
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Company or website name
WorkLife Benefit Strategies
Describe your company and organization and target audience
Employee benefits consulting and insurance brokerage. This is a rebrand of http://www.benderbenefits.com. The target audience is primarily public sector agencies (cities, counties, school districts, etc.). The secondary target is associations (e.g., unions, trade associations, etc.).
The design should have the following
This company is becoming the sister company of ActNow Strategies (www.ActNowStrategies.com) and the color scheme should mirror the colors in the ActNow brand (see below). The logo should be playful and accessible, but also serious and sophisticated.
GRAY/BLUE
CMYK: 78/55/35/11
RGB: 71/102/127
REDDISH ORANGE
CMYK: 10/88/92/1
RGB: 216/69/18
LIGHT GREY
CMYK: 32/24/25/0
RGB: 177/179/179
DARK BACKGROUND*
CMYK: 79/65/56/55
RGB: 41/51/58
This logo will be used for
- Online (Website, facebook etc.)
- Print (business cards, letterheads, brochures etc.)
- Merchandise (mugs, t-shirts etc.)
This design should not have this in the entries
Insurance companies traditionally use an umbrella theme - don't use that. We're trying to be different and focus more on the individuals whose lives will be improved because of better benefits, less focus on the products themselves.
Colors to use in the design
This company is becoming the sister company of ActNow Strategies (www.ActNowStrategies.com) and the color scheme should mirror the colors in the ActNow brand:
GRAY/BLUE
CMYK: 78/55/35/11
RGB: 71/102/127
REDDISH ORANGE
CMYK: 10/88/92/1
RGB: 216/69/18
LIGHT GREY
CMYK: 32/24/25/0
RGB: 177/179/179
DARK BACKGROUND*
CMYK: 79/65/56/55
RGB: 41/51/58
Briefly describe your contest
We are rebranding an employee benefit company that is focused on helping working families have the best benefits (medical, dental, disability, etc.) a