Creative Brief

Company or website name

Wilco

Slogan or Tagline

50 Years

Describe your company and organization and target audience

Wilco is a Farm Supply Cooperative that started in 1967 when 5 local farm coops merged to form one company. Today Wilco operates 4 business units including Agronomy Centers, Retail Farm Stores, Bulk Petroleum & Lube Services, and Hazelnuts.
Reference www.wilco.coop, www.farmstore.com, www.wilcostores.com
The target audience for Agronomy and Petroleum is commercial farmers. The target audience for Farm Stores is rural living small farm families with pets/livestock, suburban homeowner families with pets, commercial farmers and others.
Wilco today covers all of the Willamette Valley in Oregon plus 2 store locations in central oregon and 5 locations in Washington state.

The design should have the following

50 Years
Make focal point the 50 years
Farm scene i.e., field, rows of crops, etc.
Use Wilco logo but don't make the main theme or focus
Keep background behind logo minimal

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

specifically identifiable crops (especially midwest like soybean and corn)

Colors to use in the design

Blue PMS 293
Gold

Briefly describe your contest

50th Anniversary Logo for Farm Supply Cooperative