Creative Brief

Company or website name

Well-Family Lactation Group

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

provides in-home lactation consults from a team of professional lactation consultants. Expands availability of lactation support to all families through extended hours, 7 days a week. Target audience: all families (defined as one or more individuals caring for an infant(s)). Also target audience: hospitals and birth centers to act as a resource and partner in extended care for families.

The design should have the following

This is a group of professional IBCLC's (lactation consultants) that work collaboratively to extend lactation and infant feeding support to families. I envision a logo that communicates a collective (our team) and inclusive (parents are a part of the team too!) approach. I prefer a clean design, simple, perhaps a simple image to accompany the company name. I prefer thin (as opposed to thicker/wider) but strong lettering.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No cursive lettering please.

Colors to use in the design

outline, blue, green, yellow

Briefly describe your contest

logo for professional lactation group