Logo Design Contest

Wanchor

by gsilas

Contest received 155 entries and the contest holder has awarded a winner.

Winning entry by jellareed

Company or website name

Wanchor

Slogan or Tagline

Cheap. Easy. Smart. Everytime.

Describe your company and organization and target audience

Do it yourself construction people and construction contractors. People who shop at Home Depot

The design should have the following

UPDATE: look at these links for ideas on construction fonts since it seems no one has tried what I've been asking for:

http://inspiredm.com/40-construction-logos-that-convey-strength-durability/
http://naldzgraphics.net/inspirations/construction-logo-designs/
https://colorlib.com/wp/construction-company-wordpress-themes/

I need a logo for my hardware product called WANCHOR. It is important to distinguish the "W" from the "anchor" because my product is a 'wire anchor'. This is for the construction industry, specifically concrete fasteners. So red, orange, yellow are recommended for colours, but not an absolute requirement. Some notes:

(1) the word 'anchor' should be all the same font...don't play around with the 'O' because you are breaking up the entire word 'anchor', and taking attention away from the 'W'.

(2) I think the key is the 'W'. How to be creative with it but not where people have difficulty to understand. Remember that this is for the construction industry. It will be men who are buying this product and they need to feel that it is strong and will simplify their work. So 'W' should be bigger than the rest of the word I think, and use more 'chunky' lettering, like square block, thicker or something. Since the wanchor is used for concrete, the letters should either look like concrete letters or something tough like that

Short video of my introducing the wanchor:
https://www.youtube.com/watch?v=5t0t5kmKgTY

Dropbox with sample wires used to create Wanchors, construction yellow and orange and our name. Black is also often used in construction
https://www.dropbox.com/sh/34w277rrrs81qk2/AADZWRNbcs1t_FvARq-9gieQa?dl=0

NOTE: All rights to all graphic work will belong to me once payment is made. You will supply EPS, AI, PSD or any other format requested.

This logo will be used for

  • Online (Website, facebook etc.)
  • Merchandise (mugs, t-shirts etc.)

What style of logo would you like?

Colors to use in the design

this is not an absolute but construction orange, construction yellow and black seem to work well in the field

However, our actual product will be either yellow or orange...fyi

Briefly describe your contest

Simple logo for hardware product to be sold in Home Depot