Creative Brief

Company or website name

Vim

Slogan or Tagline

Active Apparel / Wetsuits

Describe your company and organization and target audience

Vim is a start up wetsuit brand, as well as Active Performance wear ( think yoga, swim suit, surf, water sports) Demographic is women

The design should have the following

Iconn driven fashion forward simple as we appeal 16-40 yr women ( keep in mind we will screen print and embroider, so logo can't be super busy or detailed)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

not looking for just a font driven logo, we want a stand out icon, think ying yang, ocean, balanced. Not really looking for any one color way, as the logo will be used on many colore fabrics, so it needs to be able to change color ways.

Colors to use in the design

depends on what the logo goes onto

Briefly describe your contest

Icon driven logo for active wear apperal