Vegan Health Plan -a Logo Design Contest by Johnny Klein

Creative Brief

Contest received 192 entries and the contest holder has awarded a winner.

Company or website name

Vegan Health Plan

Describe your company and organization and target audience

We are a Vegan Health Coaching company that specializes in transitioning people from animal based diets to complete and healthy plant based diets. We help those that are interested in achieving optimum health, weight loss, and and a greater understanding of plant based nutrition. We offer a 3 month program with the help of a personal one on one health coach. Our target audience is someone who wants to make a change in their health by switching to a plant based diet, but doesn't have the nutritional knowledge or the understanding of where to start. Our company strives to change the health of all people for the better. We strive to make the world less dependent on animal products, reducing the amount of cruelty and damage done to the planet and our bodies.

The design should have the following

I prefer a logo that states our name without words or all 3 initials in the logo. Our name can be underneath, on top, around it etc... but not in it. Things I've looked up for inspiration were Vegan leaf's, hearts, heart lines, Things that might signify being vegan first and foremost but include, health with a plan. The more you can incorporate without being way too busy the better but I do like things busier than most. This is a challenge I know. Thats why I'm paying $300 Thanks in advance.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

Nothing that makes us look like health practitioners like we are doctors or giving medical advice. If you use the health cross I want it creative and subtle like you almost don't see it like the examples I've provided. in the images. I don't want VHP as part of our logo.

Colors to use in the design

Green for sure. Maybe some black white as well. Open to artist creativity.

Briefly describe your contest

I'm not looking for simple. Please get creative!