Creative Brief

Company or website name

Urban Amateur Sports Alliance

Slogan or Tagline

Not your usual lineup

Describe your company and organization and target audience

First and foremost, we want something bold. We'd also like the font or graphical elements to have a sporty feel, or an urban/metropolitan feel, or both. But we do not want "standard fare" sports icons, like footballs or baseballs, because our sports

The design should have the following

This logo needs to be versatile enough to be used on our website, official letterhead, business cards, event posters, sponsor materials, etc. Ideally, we'd like it to be an icon with the name included in it, and have that icon be a uniform shape such as a square or circle - but we are open to other possibilities as long as they can scale to the other media types. And because we are a new organization, we'd prefer to use the full name and not abbreviate to "UASA".

This logo will be used for

This design should not have this in the entries

Our audience is twofold. 1) Internally, we want to attract other amateur sports teams/leagues to become members in our alliance, as well as potential sponsors to our organization. 2) Externally, we want to reach the people who will attend our spor

Colors to use in the design

For images and other early concepts we like, go to www.urbanamateursports.org/img/ The sneakers on a telephone wire is mine, I own it, and you may use it to create this logo if you desire.

Briefly describe your contest

Bold sports logo needed!