Creative Brief

Company or website name

Upware

Slogan or Tagline

N/A- feel free to come up with one

Describe your company and organization and target audience

We sell wine tumblers online and want to brand ourselves as a housewares company.
Target audience is women 21-40

The design should have the following

Warm, conservative feel for young women/mothers
Convey the message of quality, classy, but fun home goods

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No loud colors, simple and conservative is good.
No cartoon-like imagery or characters

Colors to use in the design

mainly: white, grey, black, purple, green
minimally, if at all: pink, light blue

Briefly describe your contest

This contest is a logo for an online brand in the home+kitchen category. The message our company wants to convey is quality and innovation, with class