Creative Brief

Company or website name

University of Minnesota Research Study

Slogan or Tagline

None

Describe your company and organization and target audience

The logo should be primarily in different shades of green, with other colors as secondary. There should also people or symbols representing adults and kids in the logo. The logo should encourage people to be physically active.

The design should have the following

The logo should somehow display the "pass it on" component of the project. Paha Sapa is the place where the research study is occuring, so it is more important to show the "Play it Forward" component of the name.

This logo will be used for

This design should not have this in the entries

Participants in the study who will be learning how to be more physically active with their children and community. The logo needs to appeal to both parents and kids.

Colors to use in the design

NO

Briefly describe your contest

Logo for physical activity study