Creative Brief

Company or website name

UNITED

Slogan or Tagline

Improving Care Delivery for Diabetes

Describe your company and organization and target audience

UNITED is an acronym that stands for UNderstanding Infrastructure Transformation Effects on Diabetes. It's a collaboration between two organizations. Our target audience includes decision makers in diabetes, clinicians, policy makers, and clinic administrators.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

The colors should not clash with the University of Minnesota colors (maroon #7a0019 and gold #ffcc33). It should also avoid brand confusion with UnitedHealth Group and other United branded companies.

Briefly describe your contest

Research study with the University of Minnesota looking to brand presentation and publication materials with a simple modern logo.