ToughWorx

Company or website name

ToughWorx

Slogan or Tagline

Built for those doing the tough work

Describe your company and organization and target audience

We create soft goods for the utility, oil and gas and public safety industries. Soft goods would be things like jackets, computer hand straps, tool belts, safety vests, etc. Products that help them do their job. Or hold the tools/equipment that help them do their job. Our first product is a rugged (look up Panasonic Toughbook CF-33 to see what I mean) tablet hand strap so they can carry their computer into the customer's home or business.

They are rugged products that are designed to take the punishment. Or be as rugged as the people that use them. Hard workers that need their equipment to work.

Our target employee is IT or a Fleet manager (usually coming from working in the field).

The design should have the following

Would be interesting to see something that related to the utility space. Hard hat as an example. Or an emblem that looks tough. Like Ford tough when you watch the commercials when the Ford emblem is slammed into the bed of the truck. And they say FORD TOUGH. I'm not saying a logo like that one. We don't like that one! Just giving you some ideas of tough.

Maybe use the hard hat for the letter O in Tough. Or a more vague hard hat.

ToughWorx is one word. We are not expecting the tag line to be included in the logo. We were just giving you a picture of the type of business we have.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Any neon or really loud colors. No animals. No full person. An arm or head might work if it is designed well with the rest of the logo.

What style of logo would you like?

Colors to use in the design

This color orange: 249 155 12
This color green: 0 177 0
this color gray: 195 198 200
Two colors is fine as well. Like OnTrack in the sample logos.

Briefly describe your contest

We sell products to the utility industry mostly so a simple logo and maybe icon will be best. We don't want to be boring either. Something than