Creative Brief

Company or website name

Tilted Compass

Slogan or Tagline

Executive Head Leasing, Property Styling and Residential Strategies

Describe your company and organization and target audience

Secure residential property leases then professionally style them and lease out as short term Executive and Holiday rental (Airbnb, Stayz etc).

Target audience are Real Estate Agencies and Landlords - Concept is to produce brochures/flyers with my logo and previous property styling images that MUST influence them that my company is professional and experienced, and not some backyard scam, so that they agree without hesitation to release their properties to me.

The design should have the following

A standard compass is one that has North at the top and South at the bottom. My concept of a TILTED compass is that the image is rotated to the right 45 degrees with the North between the 1 and 2 on a clock face and South between the 7 and 8. The idea is to depict that the same result can be achieved whilst taking an alternate path. I am happy for it to be abstract with long vectors and incorporate the initials TC either within the compass or outside of it.

I prefer it to be 3D embossed so that it has that textured WOW factor.

https://www.google.com.au/imgres?imgurl=http%3A%2F%2Fwww.hatchwise.com%2Fentry%2FL972706-20160417013134.jpg&imgrefurl=http%3A%2F%2Fwww.hatchwise.com%2Flogo-design-for-RedRockFamilyDental-972706&docid=PLh-8-FGi_Ep_M&tbnid=kEsDL2s2vRFEQM%3A&vet=10ahUKEwipkIi2tKbTAhWHTrwKHeMODjw4yAEQMwgVKBMwEw..i&w=1000&h=640&bih=1343&biw=2560&q=hatchwise%20logo%20design&ved=0ahUKEwipkIi2tKbTAhWHTrwKHeMODjw4yAEQMwgVKBMwEw&iact=mrc&uact=8

Geometric
Conceptual
Reference to residential property

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

I do NOT want a standard compass image.

Colors to use in the design

Greens (Aqua), blues, reds and black/grey

Briefly describe your contest

Conceptualise the PATH LESS TAKEN... Modernise the classic representations of the COMPASS image... Amalgamate the ALTERNATE with SUCCESS... IMPACT - I