Creative Brief

Company or website name

Thunder 24

Slogan or Tagline

None

Describe your company and organization and target audience

Feel free to be creative here. Looking for a clean design, marketable symbol. It must display the station ID (24, WMDN, and Meridian)...we would also like to retain the 'AccuWeather'statment laid out above, but perhaps smaller. See attached.

The design should have the following

We'd like to have the "Local AccuWeather 24/7 on CHANNEL 24.2" included, but it can be smaller. What we need is the Channel logo itself to be more appealing and separate it from the flagship WMDN CBS station design concept.

This logo will be used for

This design should not have this in the entries

Anyone looking for local weather conditions and forecasts. We're also looking to shake up (Thunder) local advertising to run in the caption screen also broadcast on this channel.

Colors to use in the design

Yes, but only to show you what is being used on the flagship CBS station and the secondary Local AccuWeather Channel. The only things that need to be the same are listed above.

Briefly describe your contest

ReBranding Local Weather TV Station Logo