Creative Brief

Company or website name

Therapeutic Living, Inc.

Slogan or Tagline

Live Well and Prosper

Describe your company and organization and target audience

We are primarily about promoting health and healing through whole food plant based nutrition. Our mission is to provide physical, mental, emotional, and spiritual scientific health education, training and support through print, multimedia, social networking, retreats, seminars and lectures in person and online.

Four Aspects of Therapeutic Living: Physical, Mental, Emotional, Spiritual

While we are primarily about human health, we are also concerned about animal welfare (ethics) and the health of the planet (environment).

The design should have the following

We believe in high personal touch so hands are something we could envision being a part of a logo design but we are open to whatever ideas come out in this contest and the best ideas rarely come from us. :-)

Therapeutic Living is about all aspects of life from conception to the grave. So, we are open to any way to symbolize a long life like maybe a clock or a time-line or some other similar concept.

We would like the ability to separate the elements in the logo design for different uses. The three elements as we see them are Logo, Name, and Tagline. Sometimes we may use logo only. Othertimes we might use logo and name. Othertimes we might just use name and tagline.

We would like a logo design that looks good even when printed very small.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

These MODERN things we are opposed to for human health and nutrtion
Meat
Oil
Dairy
Eggs
Refined foods
Narcotic (addicting) substances

Colors to use in the design

Forest Green, Navy Blue and Sunny Gold appeal to us but we want to see your ideas.

Briefly describe your contest

We are seeking a logo for our brand new charitable nonprofit organization whose mission is to promote health and healing through whole food plant base