The Reserve

Company or website name

The Reserve

Describe your company and organization and target audience

The Reserve is a multi-family apartment community just outside an urban core in central Massachusetts. The community features 12 buildings, 3 stories each with a classic contemporary style. A variety of amenities are included such as a dog park, walking trails, community center with a gym and a pool. There are over 50 acres of landscaping and forests on the property.
The target audience is broad, young professionals, families, and empty-nesters looking to downsize.

The design should have the following

The Reserve is situated in a forest just outside the city center. So the natural feel of the community should be included in the design. Elements of dark green and earth tones should be in the logo with white features. The community will be on a hillside so that should be incorporated.
See attached files for architectural elevations of the buildings.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Edgy features, industrial style, futuristic/modern feel.

What style of logo would you like?

Colors to use in the design

dark green, dark blue, tan, earth tones, white.
NO red, pink, or other loud colors.

Briefly describe your contest

New 3 story apartment community with 50 acres of open space and amenities.