The PENTA Building Group -a Logo Design Contest by roddweber

Creative Brief

Contest received 65 entries and the contest holder has awarded a winner.

Company or website name

The PENTA Building Group

Slogan or Tagline

Safety Vision 2020 - Setting our Sites on Safety

Describe your company and organization and target audience

We are medium-sized commercial general contractor who has literally built billions of dollars worth of iconic properties along the Las Vegas strip. We recently built the Las Vegas Ballpark in Summerlin, for the professional baseball team; the LV Aviators. A couple of years ago we built the T-Mobile Arena. We are currently building 2 new convention centers at Wynn and Caesars'. Obviously, with these types of high-profile projects there is the very real threat of devastating safety incidents. Therefore, we take safety very seriously. Each year we conduct an annual safety kickoff event, to help educate, motivate and inspire all of our building partners. We invite industry partners, such as; OSHA, our clients, other general contractors, architects, designers, etc., and truly encourage them to embrace safety with us. Each year we create a safety campaign, complete with artwork and slogan to help promote that year's initiatives. For the upcoming 2020 year we have decided on the slogan: 2020 Safety Vision, a play on 20/20 vision. We also chose the subtext of "Setting our Sites (intentionally spelled sites, not sights) on Safety. Again, a play on the word 'sights', actually referring to our construction sites.

The design should have the following

we would like to use our existing company logo (available on our company website [] or via email directly with myself []) and then incorporate something that depicts some type of vision apparatus or view, such as; safety glasses, binoculars, or just a view through either item, and then contains a view of a construction project, and then features our slogan, and catch-phrase - 2020 Safety Vision - Setting our Sites on Safety

This logo will be used for

  • Online (Website, facebook etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

anything too detailed that will not look good if transferred onto clothing in the form of embroidery or screen printing... and nothing too feminine. the bulk of our audience will be male construction workers and related personnel, between the ages of 20-70yrs. old.

Colors to use in the design

our logo is blue and grey, so maybe something in that color scheme or at least complimentary to those colors

Briefly describe your contest

we are looking for the best slogan/logo combo for our upcoming safety kickoff meetings in Jan/Feb 2020