Creative Brief

Company or website name

The Green Bay Guy

Describe your company and organization and target audience

I run social media pages that focus on all things Green Bay. I provide insight on places to eat/drink/see when in Green Bay. I also am the host of a weekly podcast that focuses on hearing stories from Green Bay Packer fans.

My target audience is mainly Green Bay Packer fans. I get a lot of people that interact with me that are going to games and are looking for insight on the area.

The design should have the following

I'm looking for a design that sleek and simple. I'm not a fan of cartoon-y logos. I'd like it to include my business's name, The Green Bay Guy.

It should be a masculine logo.

I'd love a logo that can capture the history and tradition that Green Bay offers.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Colors to use in the design

I'm a fan of basic colors, colors that you can switch around depending on where you're using it. For example, white/black.

Feel free to see my current logo on my website, but please don't feel obligated to focus on using those colors.

Briefly describe your contest

Logo design for my business