Creative Brief

Company or website name

The Florentine Method

Slogan or Tagline

Change the world with pen, paper and mind.

Describe your company and organization and target audience

This is a journal/organizer method for life planning and mindfulness. Based on the methods of Da Vinci, Gallellio, Michelangelo, the Medicis and others from Florence, Italy. It is similar to bullet journaling with a stronger focus on life balance, creating a plan for happiness and chipping away at big life goals in very small increments, like sculpting marble. the process is not pre-printed, but instead, adapts to the user and includes both inspirational planning and daily/weekly/monthly ritual review of one's life and happiness with a way to score each day to know it is in balance and that you are progressing.

The design should have the following

Elements of Renaissance art/technology are fine but should still be blended with modern/clean. A fountain pen nib, book, tree, culture etc may all work as symbols. An updated version of Da Vinci's flying machine or other elements may also work. Nothing to calligraphy based or scroll work. This must be readable. The audience is Gen X and Y professionals and indie creatives so the aesthetic must be aspirational and desirable. The goal should be a brand that has strong artifact impact ( it will appear on a journal a customer carries with them daily). Jungian archetypes, sacred geometry etc. are all interesting.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

The standard brownish earth tones of Da Vinci's journals. The classic uninterpreted, unaltered or unmodified vitruvian man. Ornate calligraphy script fonts.

Colors to use in the design

Red, black, white, gray, bone, charcoal etc. all neutrals except for the red ( journals are red).

Briefly describe your contest

An iconic logo for a company blending the intellect and art of Italian Renaissance with clean modern-day living.