Creative Brief

Company or website name

The Brand's Emergency Survival Kit

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

This is new product label / logo for a pint size container that will hold an emergency survival kit. The label will wrap around the container (same size as a pint-sized ice cream container).

The design should have the following

The product is being made/presented by The Brand. This emergency survival kit is something dear to my heart. I have chosen each item carefully after many years of backpacking, and time in the Air Force as a Medic. This kit can be carried in a back back, large purse, car, suitcase, kept at work, etc. It is the same size as a pint of ice cream. I'd rather have the logo/label more traditionalist - so it should be attention grabbing, but not over the top.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No information provided.

Colors to use in the design

red, black, and other designer ideas

Briefly describe your contest

Emergency Survival Kit Label/Emblem